Skills & Competencies for Marketing Manager

Marketing Manager job profile

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JOB SUMMARY for Marketing Manager

Manages the projects and execution of marketing objectives, strategies, programs, and policies for all products and services for the organization.

JOB RESPONSIBILITIES for Marketing Manager

Translates the marketing vision into specific projects, action plans, and tactics. Oversees critical marketing functions to ensure the information and support for programs are effectively delivered. Establishes robust data streams and analytical processes to track and Identify changes in customers, competitors, and business climate and enable responsive marketing activities. Develops effective marketing teams and scalable processes to execute short-term and long-term marketing plans. Manages vendor selection, relationships, and budgets.

Marketing Manager SALARY RANGE

BASE 50%
$119,492
TOTAL 50%
$129,047
Job Level
M02
Job Code
SM15000044
Education/Degree
Bachelor's Degree
Reports To
Director

Marketing Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Marketing Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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10 general skills or competencies (Job family competencies) for Marketing Manager

1 Job Family Competencies – Advertising
Proficiency Level -3
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Cites examples of most common terminologies used in advertising.
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Level 2 Behaviors
(Light Experience)
Assembles company-wide advertising bulletins to create a positive perception of your brand.
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Level 3 Behaviors
(Moderate Experience)
Allocates monthly budgets to various advertising initiatives to align with budget limits.
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Level 4 Behaviors
(Extensive Experience)
Directs and approves advertising initiatives from concept development to completion.
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Level 5 Behaviors
(Mastery)
Develops cost-effective advertising programs and strategies for our business.
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2 Job Family Competencies – Brand Management
Proficiency Level -4
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Describes the concepts and benefits of brand management.
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Level 2 Behaviors
(Light Experience)
Assists in creating brand marketing plans to enhance business value.
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Level 3 Behaviors
(Moderate Experience)
Assures brand compliance to align with the business’ values and quality standards.
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Level 4 Behaviors
(Extensive Experience)
Consults with the management to execute brand portfolio.
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Level 5 Behaviors
(Mastery)
Champions the adoption of advanced brand marketing techniques and methods to ensure growth and sustainability.
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3 Marketing Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Manager
Proficiency Level - 4
5 Competency for - Marketing Manager
Proficiency Level - 5

10 soft skills or competencies (core competencies) for Marketing Manager

1 Core Competencies – Business Acumen
Proficiency Level -4
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes how our business makes money and our key business objectives.
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Level 2 Behaviors
(Light Experience)
Assists in designing business models and operating plans.
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Level 3 Behaviors
(Moderate Experience)
Applies technical expertise, business sense, and product knowledge to manage the product lifecycle effectively.
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Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
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Level 5 Behaviors
(Mastery)
Builds strong business partnerships internally and externally to drive "win-win" business successes.
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2 Core Competencies – Products And Services
Proficiency Level -4
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Cites examples of how customers use our business's products and services.
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Level 2 Behaviors
(Light Experience)
Describes our organization's current marketing campaign.
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Level 3 Behaviors
(Moderate Experience)
Announces and explains updates of products and services and delivery.
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Level 4 Behaviors
(Extensive Experience)
Enhances employees' understanding of several sets of interrelated products and services and their interdependence.
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Level 5 Behaviors
(Mastery)
Conceives and plans our business’s future structure according to the target market and P/S strategy.
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3 Marketing Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Manager
Proficiency Level - 4
5 Competency for - Marketing Manager
Proficiency Level - 5

Summary of Marketing Manager skills and competencies

There are 0 hard skills for Marketing Manager.
10 general skills for Marketing Manager, Advertising, Brand Management, Digital Marketing, etc.
10 soft skills for Marketing Manager, Business Acumen, Products And Services, Planning and Organizing, etc.
While the list totals 20 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Manager, he or she needs to be skilled in Business Acumen, be skilled in Products And Services, and be skilled in Planning and Organizing.

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